curatorship, art direction, communication, public relations, graphic design, event production

Curatorial Practice

Mara Sartore has a long term experience in curating contemporary art projects: from 2003 to 2013 she has directed Circuito Off international video festival, closing the last edition in 2013 at Palazzo Grassi, Pinault Foundation – Venice; since 2015 she has curated the Venice Meeting Point during the Venice Biennale openings, since 2019 she curates the contemporary art programme at Volvo Studio Milano.
As Editor in Chief of My Art Guides, since 2009 she has ben traveling to art destinations visiting major contemporary art events as Art Basel in Basel, Miami and Hong Kong, Sharjah Biennale, São Paulo Bienal, Zona Maco in Mexico City, Armory Show in New York, Frieze London, Fiac Paris, Arco Madrid, Art Dubai, West Bund Art Fair in Shanghai, through this long experience she has met many important artists, gallerists, museum directors, accumulating a long experience on the contemporary art world.
She has been working directly with many luxury brands on specific projects connected to contemporary art: Bulgari, Audemars Piguet, Julius Baer, Volvo.

Communication, Public & VIP Relations

Lightbox since 2006 has accumulated a large number of contacts specifically targeted to the art world, these contacts have been collected through My Art Guides Artdirectory, and through the many international art events both organized and attended.

Lightbox provides:
– tailored dedicated newsletters to its mailing list of over 50.000 international contacts of journalists, influencers, bloggers, art collectors, museum directors, gallerists,  artists, architects, designers, and luxury brands.
– e-vite service through its vip/press tool to manage invitations and guest lists
– consulting on public relations, event strategies, and art trips
– national, International press office
– media strategy and media buying

Art Direction, Graphic Design, Brand Identity

Lightbox has a long-term experience in editorial projects obtained above all as the publisher of My Art Guides. In the last years, we have been curating the graphic identity of art exhibitions, art awards, wine bars, and wine labels, and brand identities for new startups in different sectors, our main clients for the art direction and graphic design services are:
Volvo Car Italia: graphic design for Art Encounters, Avant Young
Vino Vero Venice Lisbon: web design and graphic design for all communication and events
e-concept: web design and graphic design for all communication and events

Event Strategy, Production, Location Scouting

When it comes to the Venice Biennale, Venice becomes a very complicated city to organize an art exhibition or an event. It’s absolutely not easy to find the right location, catering, or set-up assistance. Since 2006 Lightbox has been producing events in Venice as art exhibitions, art residencies, award ceremonies, film primiere and parties.
Lightbox team has a very deep and long term knowledge of the city of Venice, we have provided our consultancy service for scouting locations, set up, production, organization,  transportation, hospitality, and catering to many international clients as:
Audemars Piguet, Lisson Gallery, MOCA Seoul, Durjoy Bangladesh Foundation, Guggenheim New York.

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